SIM Economics Society (SIMES) - Economics Summit Marketing Collaterals

giselesuroto
Nov 28, 2018
2 min read

Updated: Jun 17, 2024

The SIM Economics Society (SIMES) is a student-led organization at SIM dedicated to enhancing students' understanding of global economic affairs through rigorous research and analysis.

Every year, SIMES hosts an annual event known as the Economics Summit, featuring several prominent keynote speakers who discuss the latest economic trends and issues. Notable past speakers include Lee Ju Ye, Maybank Economist; Simon Littlewood, ACG Global President and RIABU Director; Prakash Kannan, GIC Head of Total Portfolio Management; Amos Ong, Maybank Head of Global Banking; Yvonne Zhang, Aquifer Institute Founder & CEO; Kent Choi, Bank of Singapore Managing Director; and Adrian Kemp, HoustonKemp Economists Founding Partner.

These distinguished speakers bring diverse perspectives on critical topics such as the global economy, the US-China trade war, and China's emergence as a potential global superpower. Additionally, the panel delves into the pros and cons of technological innovation and its potential impact on the future job market. This rich exchange of ideas not only broadens attendees' understanding but also encourages critical thinking about the complex economic landscape.

I was involved as one of the marketing committee members, responsible for creating marketing collaterals for the events and social media content. We utilized SIMES' Instagram, Facebook, and LinkedIn accounts for promotion, ensuring the event reached a wide audience. Through strategic planning and creative execution, our team effectively highlighted the significance of the summit and the caliber of our esteemed speakers, drawing in a large and engaged audience. This experience not only enhanced my marketing skills but also deepened my appreciation for the pivotal role of communication in spreading knowledge and fostering intellectual engagement.

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